The standard color wheel as well as the CMYK color system used for printing fall under this category. Subtractive model entails the combination colored pigments (ex. This method of color comprehension is divided into two categories: subtractive model and additive model. The color wheel is a simple yet effective visual aid to understand the relationship of colors with each other. With the addition of indigo, the primary and secondary colors make up the colors of the rainbow or the visible spectrum of light. Tertiary Colors: Red-Orange, Yellow-Orange, Yellow-Green, Blue-Green, Blue-Violet and Red-Violet Secondary Colors: Orange, Green and Violet Primary or Base Colors: Red, Yellow and Blue The traditional color wheel consists of 12 colors: You may already have an idea what a color wheel is, and you’ve likely seen it in school before. One of the basics of color theory is understanding the color wheel. Standard color theory can be a big help in understanding which colors may work efficiently together (or not) and what kind of impact the combinations can bring into your design. You can only do this if you have knowledge on how color theory works. The color palette you pick will have a great impact not just on the design aspect, but also on how viewers will respond to your work.Īs a designer, your challenge is to balance the complex roles that color represents to produce an efficient and visually appealing design. The ideal color selections go above personal preference because colors can influence emotions, mood and thoughts. This applies especially if you’re designing for a client. You can’t choose colors just because you like them. Color selection, in most cases, is subjective, and, often, scientific. As a designer, your responsibility is to choose a combination of two or three colors that complement each other AND work best for your project. The human eye can see millions of different colors at once. In today’s digital era, you can have as many colors and color combinations as you like. Color selection is a stage in a design process that requires both smart thinking and gut feeling.
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